Hopper’s a hit on Instagram
“With the UK representing only a fraction of Instagram’s user base, we have launched Hopper globally, with the pricing currently set in US dollars. “Through an SEO strategy and targeted marketing, we...
View ArticleHankook launches UK Facebook page
The new official Hankook Tire Facebook page for the UK market went live today … “The digital age is more prominent than ever before and this is reflected in Hankook’s marketing initiatives as a...
View ArticleTweeting can now earn you a beer: UK brewers unite for Twitter delivery service
UK-based beer industry body The Britain Beer Alliance is continuing its wave of food and beer related marketing with the launch of a temporary delivery service running via Twitter. To promote the...
View ArticleTwitter Collections Are Now Open for Serious E-Commerce Business
Barbour will be the first UK brand to use Twitter Collections, reports Marketing Magazine. Timed ahead of the Rugby World Cup, Barbour will let users browse its collection modeled by former England...
View ArticleUK advertising regulator publishes YouTuber guidelines
A new set of guidelines published by the Committee of Advertising Practise have called for clearer signposting of advertising and marketing deals in YouTube videos. The document examines a number of...
View ArticleMicrosoft “Embeds” 25 Online Influencers Into Epic #DoAnything YouTube Career...
In an effort to burnish the Microsoft Surface brand with thousands of recent UK university graduates, as well as younger 13–17-year-olds, the company has created content aimed at helping them decide on...
View ArticleAudi’s marketing will be more weighted toward social after We Are Social hire
Audi is to upweight the role of social media in its marketing campaigns in the UK after appointing We Are Social as its social media agency in the UK. We Are Social will develop custom campaigns for...
View ArticleTed Baker sticks to anti-ad roots as it continues to expand into North...
This week, British luxury apparel brand Ted Baker unveiled its third Instagram campaign called ‘Cabinet of … told The Drum that the company’s approach to marketing in North America will remain “the...
View ArticlePeople on the move: Hires and departures at Twitter, Net-a-Porter, News UK,...
Twitter has promoted Jeff Seibert … where he led the global market intelligence firm’s consulting and marketing services business in Europe. Media agency MEC has appointed Ben Poole as its UK chief...
View ArticleBBH loses Audi social media to We Are Social
Audi has moved its social media account from main UK agency BBH to specialist We Are Social. Audi UK head of marketing Nick Ratcliffe says: “The passion and expertise of We Are Social will enable us to...
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